Crafting content that attracts customers and readers.

You have my word.


Hello,

I'm Beth.

I’m a freelance writer and marketing consultant (with a love for storytelling).

Let’s work together to create material that connects with your audience and breathes life into your brand. My offerings include:

Content writing

SEO-friendly blogs and articles, landing pages, meta descriptions and alt text, thought leadership ghostwriting, and case studies.

Website & brand copy

Website copy (from homepages to 404 pages), e-commerce copy, product descriptions, brochures, menus, and proofreading services.

Advertising & campaign copy

Ad copy for print, digital, and paid social campaigns, as well as email marketing, social media hooks, captions, and scripts.

Social media & marketing strategy

Social media account management and strategy, content planning and calendars, campaigns, and marketing consultations.

That's the great secret of creativity. You treat ideas like cats: you make them follow you.


– RAY BRADBURY –

How can I help you?

My freelance writing and marketing consultation services can elevate your brand, whether you’re launching a new website or communicating with customers.

If…


  • You know what you want to say, but you don’t know how to say it.
  • You can picture your dream ad, but you don’t know how to word it.
  • You want more articles to take up online real estate, but you don’t have the time or skillset to write them.


Words matter. I’m here to help you tell your story in your voice to your ideal customers, using proofed, clear, concise, and original words (written by a real human) with personality, flavour, and persuasion.

LET'S TALK →

CASE STUDIES

Don’t take my word for it – see the stories I’ve told so far.

Beth brings our messaging to life across our brand's digital marketing. From social media, to website content, the results speak volumes.

Blog for website written by freelance copywriter Glasgow Ayrshire
By Beth McCallum October 2, 2025
I provided Saxen with my freelance copywriting, social media management, and proofreading services, helping them grow their organic online presence.
Blog for website written by freelance copywriter Glasgow Ayrshire
By Beth McCallum October 2, 2025
I provided Saxen with my freelance copywriting, social media management, and proofreading services, helping them grow their organic online presence.
CASE STUDIES →

Who I’ve worked with.

Trusted by people at leading companies